My Dad was a real estate lawyer until the age of 85. He had his best client for 60 years. At 91, he still advises the family. Talk about client retention! Is this even a possibility in today’s world? How do you keep a client for 60 years? My dad truly cared about the business’s success, and …
I’ve seen this many times. The CEO of an entrepreneurial business spends upwards of $200K a year on marketing and does not see marketing ROI. On the surface, it seems like all the elements are in place. An experienced marketing team, a robust marketing plan, and monthly reports showing increasing numbers. So how do you …
The other day I was walking through a friend’s house and saw some boxes of books to give away. On the top of the pile was the Magic of Thinking Big. It practically jumped off the pile and said “read me” and so I did. Here are a few that have jumped out at me …