projects

Consumer Packaged Goods

• Amooza Twists, Kraft Foods, Brand Creation

• Cracker Barrel, Kraft Foods, Brand Strategy

• Christe, Kraft Foods, Brand Strategy

• Nestea, Coca-Cola Beverages, Brand Insights, Workshop Facilitation

• Allegra, Hoechst Pharmaceuticals, Brand Creation

• Mother Parkers Teas, Brand Positioning Strategy

• Holeys Shoe Company, Branding Workshop Facilitation

• Jackson Triggs, Constellation Wines, Branding Workshop Facilitation

• Sumac Ridge, Constellation Wines, Branding Workshop Facilitation and Brand Repositioning

• Open, Constellation Wines, Brand Creation

Creative Agencies

• Adduci Studios, SanFrancisco Bay, Business Development Consulting

• Base Design, Brussels, Market Insights, Stakeholder Interviews, Business Development Consulting

• Dossier Creative, Vancouver, Brand Strategy and Business Development

• Lewis Moberly, London UK, Stakeholder Interviews, Business Insights and Business Development Strategy

• Ove Brand Design, Toronto, Creative Direction and Business Development

• Via Collective Brooklyn, Business Development Consulting

• Cundari Inc. Toronto, Rebranding Armenia (The Country)

• THINK, Sydney, Business Development Consulting

• Design Positive Austin, Business Development Consulting

• The Turnlab, Toronto, Business Development Consulting

• Toniq, New York, Business Development Consulting

Real Estate

• Aquilini Investment Group, Stakeholder Interviews, Business Insights and Rebrand

• BFC Construction & Engineering, Naming and Rebrand

• Canyon Ranch, Business Insights and Market Research

• Intrawest Group, Playground, Brand Repositioning

• Setai Hotels, Costa Rica, Brand Strategy and Innovation Workshop Facilitation

Retail

• Elements Health and Wellness, Retail Brand Launch

• Letieri Espresso Bar and Cafe, Rebranding

• St. Andrew Foods, Retail Brand Launch

• Sanctuary Day Spas, Brand Insights and team workshop

• Warehouse One Jean Company, Trends Research, Brand Insights

Financial

• The Business Development Bank of Canada: Small Business Branding Program

• Canada Life, Brand Design

• GE Insurance Solutions, Brand Design

• Manulife Financial, Marketing Materials

• OMERS Capital Partners, Brand Insights and Repositioning

• Ontario Pension Board, Brand Insights and Repositioning

Health & Wellbeing

• Feinberg Consulting, Fractional CMO, Stakeholder Interviews, Rebranding, Strategic Planning, Content Planning, In-house Marketing Department Strategy

• Dr. Terrie Hope, Scientist, Thought Leader, Strategic Planning, Branding, Marketing, Business Development

• Elements Health and Wellness: Retail Brand Launch

Personal Brands

• Pam Weinberg, Career Coach

• Pam Albert, Executive  Coach

• Paul Hecht, Real Estate Consultant

• Jeremy Frechett, Photographer

• Todd Grierson, Business Consultant 

• Johanna Zemmilink, Compensation Expert

• Kyla Taylor, Business Consultant

Other

• Woodtone

• Alcan International, Brand Standards

• Livingston International, Brand Management

• Octave Bioscience, Brand Strategy Workshop Facilitation

• Woodtone Building Materials, Sales Team Interviews

• St. Joseph Communications, Brand Architecture

• MDS Life Sciences, Brand Architecture