How understanding consumers can change your business

Grab the Blueprint here According to Seth Godin in his book Tribes, “Too many organizations care about numbers, not fans. By empowering and growing a tribe, you create fans, increase the strength of competing brands and create loyalty”. Today’s consumers want to be part of a tribe - they want to interact socially, build [...]

Using Twitter as a New Business Development tool

In the old days when things got quiet, I simply picked up the phone and made a few calls to stir up new business. I also had a list of companies I wanted to work with and would cold call them. Today it’s just endless voicemails with no returned calls - people are just too busy. [...]

Your 90 Day Strategic Plan

It's amazing how time goes by. It seems like yesterday that I did my planning for the first quarter and it's already mid-March. I started doing strategic plans with clients about a year ago and then I decided to take some of my own advice and do my own. (It's funny how we need [...]